The key for raising advertising sales is good content!

It really is a vicious circle; good content helping our industry to grow. The blog at Rise display in a way underlines this (I couldn’t resist support the posting and react) and made my posting here at Miniblog be aiming at this subject again.

Don’t waste your expensive network and screens with rubbish shown on it. Our entire industry is facing hard times. The last fact of this is ASG in UK who didn’t make it. And we all know why. Advertising sales isn’t yet the moneymaker we all hoped for. It will come, but then we all HAVE to be smart! Don’t put all your money in hard- and software. Book a small amount for content, content development and content strategy. Your first two questions starting a network always should be WHY do I want screens and WHAT will be the objective of them. These questions only can be answered with content, not with hard- and software. Those will be additional and may never be the leading part in your quest for the WHY and WHAT questions!

So, if you can’t answer the WHY and WHAT questions properly, please be wise and don’t raise a digital signage network or even one or two screens. Apparently, you don’t need it then. Believe me, it is true! People in these time to often just place a couple of screens just because they think they must be part of this ‘ratrace’ called digital signage.

Networks, showing content with a professional look & feel will attract sponsors on screen faster. And let’s be honest, look for yourself in your own environment; the good-looking networks in your neighborhood contain advertising. Networks with poor content mostly don’t. Most of the time ‘good-looking networks’ in our business mean people at least did think about how to use their screens. So please, spread the word and let’s help each other towards a more profitable business and also have a serious look at your own screens.

Nothing to do with our industry but look below for a fun example of fun signage at a truck (not digital and not commercial). You’re looking at the backdoors of it.